The
project
“With this campaign, I wanted to focus on creating a new image for the zero waste lifestyle. Because the sustainable products are often portrayed under a moralising tone reminding us of the imperative to reduce our wastes, they are not always appealing.
This unique campaign was thought of in order break out from this usual frame. Indeed, I want to show everyone that you can care for the planet while having fun and enjoying the summer. This is the reason why these pictures show the zero waste products in a positive atmosphere. They are going mark people’s minds with a charming and pleasant impression in order to attract more people who were previously not particularly involved in this waste reduction movement to start engaging in a zero waste lifestyle.”
Fanny Moritz